About Servy Massey Fertility Institute

For nearly 30 years, Dr. Joe B. Massey and Dr. Edouard Servy have helped thousands of couples build families. A graduate of Emory University and Emory Medical School, Dr. Massey built a sizable following of fertility patients in Atlanta as the co-founder of Reproductive Biology Associates (RBA) for many years. A native of France, Dr. Servy attended medical school in Bordeaux. He was the recipient of the highly prized Irene Bernard grant at the Medical College of Georgia in Augusta in 1969 for a research fellowship in reproductive endocrinology.

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Pioneers in Affordable IVF

As well-known pioneers in IVF, Dr. Massey and Dr. Servy bring yet another solution for hopeful parents-to-be in the southeast. After years of struggling with the barrier that the cost of fertility treatment created for many of their patients, they were both at a point in their careers where they could offer more affordable fertility treatments. Their unique low-cost IVF programs do just that and bring the joy of parenthood to more couples than ever before.

Mother with her baby | Servy Massey Fertility Institute | Georgia

Pioneering Fertility for Over 30 Years

Experts in infertility care providing affordable treatments for every kind of family.

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Dr. Edouard Servy

Dr. Edouard J. Servy is a well-respected fertility expert practicing in Augusta, Georgia. He was responsible for the first intrauterine insemination and the first in vitro fertilization-embryo transfer at blastocyst stage in the United States, as well as the first live birth after cryopreservation at the blastocyst stage following intracytoplasmic sperm injection in the world.

Dr. Joe Massey

Fertility specialist Dr. Massey, is an expert in infertility treatment, including in vitro fertilization and ICSI, and egg preservation in Atlanta, GA.

History of IVF Video Library

Watch the department of Archives at the University of Georgia interview IVF pioneers Dr. Joe Massey and Dr. Eduoard Servy, who founded SMFI, and their colleague Dr. Ben Brackett.

IVF Success Rates

Learn about the factors that can influence IVF success rates, as well as the benefits and limitations of using success rates to choose an IVF clinic.


Servy Massey Fertility Institute has two locations: Atlanta and Augusta. At both clinics our primary goal is to make sure patients have positive expectations about their visit, about their contact with the staff, and above all, their expectations are met.

Our Staff

Meet our qualified infertility medical and office support staff at Servy Massey Fertility Institute in Atlanta and Augusta, Georgia.

Hear more about the origins of the Servy Massey Fertility Institute