About Servy Massey Fertility Institute

SMFI's Doctors

For nearly 30 years, Dr. Joe B. Massey and Dr. Edouard Servy have helped thousands of couples build families. A graduate of Emory University and Emory Medical School, Dr. Massey built a sizable following of fertility patients in Atlanta for many years before moving to New York state. Now he’s joined forces with Dr. Servy, who came to Augusta in 1969 for a research fellowship in reproductive endocrinology at the Medical College of Georgia.

Hear about what makes SMFI special

Pioneers in Affordable IVF

As well-known pioneers in IVF, Dr. Massey and Dr. Servy are now bringing yet another solution for hopeful parents-to-be in the southeast. After years of struggling with the barrier that the cost of fertility treatment created for many of their patients, they have founded Servy Massey Fertility Institute on the idea that fertility treatment should be more accessible. Their unique low-cost IVF program will do just that, bringing the joy of parenthood to more couples than ever before.

Dr. Edouard Servy

Dr. Edouard J. Servy is a well-respected fertility expert practicing in Augusta, Georgia. He was responsible for the first intrauterine insemination and the first in vitro fertilization-embryo transfer at blastocyst stage in the United States, as well as the first live birth after cryopreservation at the blastocyst stage following intracytoplasmic sperm injection in the world.

Dr. Joe Massey

Fertility specialist Dr. Massey, is an expert in infertility treatment, including in vitro fertilization and ICSI, and egg preservation in Atlanta, GA.


Servy Massey Fertility Institute has two locations: Atlanta and Augusta. At both clinics our primary goal is to make sure patients have positive expectations about their visit, about their contact with the staff, and above all, their expectations are met.

Our Staff

Meet our qualified infertility medical and office support staff at Servy Massey Fertility Institute in Atlanta and Augusta, Georgia.