Press Backgrounder & Contact Information

About the Servy Massey Fertility Institute

Dr. Edouard Servy and Dr. Joe B. Massey founded the Servy Massey Fertility Institute in August 2011 on the belief that fertility treatments should be more accessible to all.  Drs. Servy and Massey are pioneers in reproductive endocrinology and the treatment of infertility, and have been helping patients build families for more than 30 years. From their practices in Atlanta and Augusta, Georgia, Doctors Servy and Massey serve the southeast region, the U.S. and abroad.

About the doctors

IVF pioneers Dr. Edouard J. Servy and Dr. Joe B. Massey are specialists in infertility, recurrent pregnancy loss, polycystic ovary syndrome (PCOS), endometriosis, male infertility and reproductive medicine surgery.

Joe B. Massey, MD

Dr. Joe B. Massey was educated at Emory College and School of Medicine in Atlanta and completed his residency and infertility fellowship training at the University of Pennsylvania. After service in the US Navy, he began a private practice in Atlanta in obstetrics and gynecology with a considerable focus on infertility. In 1983, he co-founded Reproductive Biology Associates in Atlanta. The clinic team led many advances in IVF, including the first ICSI and first egg freezing pregnancies in the US and the first assisted hatching procedure in the world.

A former national board member of Resolve and SART, Dr. Massey currently serves on the board and advisory panels of several medical organizations. Prior to returning to Georgia and co-founding Servy Massey Fertility Institute, he practiced in Upstate New York at CNY Fertility Centers, a leader in low-cost IVF.

Edouard J. Servy, MD

A native of France, Dr. Edouard J. Servy attended medical school in Bordeaux, specializing in Internal Medicine with a focus on Endocrinology and Metabolic Disease. As a recipient of the highly prized Irene Bernard grant, Dr. Servy came to Augusta in 1969 for a research fellowship in Reproductive Endocrinology at the Medical College of Georgia, under endocrinology pioneers Dr. Robert B. Greenblatt and Dr. Virendra Mahesh. After completing a residency in Obstetrics and Gynecology at the Medical College of Georgia, he established his private practice in Augusta.

Dr. Servy’s lab is responsible for the world’s first human intrauterine insemination and the first in vitro fertilization-embryo transfer at blastocyst stage in the US, as well as the first live birth after cryopreservation at the blastocyst stage following intracytoplasmic sperm injection in the world. Dr. Servy is also a well-respected expert in hysteroscopic and laparoscopic surgery.

The staff

Each practice location offers a skilled team of nurses, lab professionals and other clinical staff. Each staff member is dedicated to providing effective, compassionate care during each patient’s treatment.


Doctors Servy and Massey are committed to eliminating hidden costs and unnecessary testing and only recommend assisted reproduction when conventional treatment fails or is not an option. Following a comprehensive diagnostic evaluation, the doctors and their clinical teams work closely with each patient to determine the most effective, affordable path to fertility.

Treatment options include:

  • Oral Medications
  • Surgery
  • Intrauterine Insemination
  • In Vitro Fertilization
  • Intracytoplasmic Sperm Injection (ICSI)
  • Preimplantation Genetic Diagnosis (PGD)
  • Donor Egg


The physician practices affiliated with the Servy Massey Fertility Institute are national leaders in providing high-tech fertility care at an affordable price.  The physicians’ clinics offer an in vitro fertilization (IVF) cycle for $8,940 – as much as a 50 percent discount compared with the national average.  It includes blood work, ultrasounds, egg retrieval, embryo transfer and micro manipulation (intracytoplasmic sperm injection (ICSI) and assisted hatching) when necessary.


(Includes blood work, ultrasounds, retrieval, transfer, ICSI and assisted hatching)

  • IVF Cycle – $8,940
  • Additional Possibilities: Medication $2,500-$5,000
    Cryopreservation and six months of embryo storage – $910

Practice locations

Atlanta, GA
Massey Fertility Services, LLC
3193 Howell Mill Road, Suite 214
Atlanta, GA 30327
(404) 228-7199

Augusta, GA
Servy Fertility Institute, LLC
812 Chafee Avenue
Augusta, GA 30904
(706) 724-0228