Press Backgrounder & Contact Information

About the Servy Massey Fertility Institute

The Servy Massey Fertility Institute was founded in August 2011 on the belief that fertility treatment should be more accessible to all. The Institute’s founders, Dr. Edouard Servy and Dr. Joe B. Massey, are pioneers in reproductive endocrinology and the treatment of infertility, and have been helping patients build families for more than 30 years.

With offices in Atlanta and Augusta, Georgia, the Servy Massey Fertility Institute serves the southeast region, the US and abroad. The Institute works in collaboration with the Georgia Health Sciences University (formerly known as Medical College of Georgia or MCG).

About the doctors

IVF pioneers Dr. Edouard J. Servy and Dr. Joe B. Massey are specialists in infertility, recurrent pregnancy loss, polycystic ovary syndrome (PCOS), endometriosis, male infertility and reproductive medicine surgery.

Joe B. Massey, MD

Dr. Joe B. Massey was educated at Emory College and School of Medicine in Atlanta and completed his residency and infertility fellowship training at the University of Pennsylvania. After service in the US Navy, he began a private practice in Atlanta in obstetrics and gynecology with a considerable focus on infertility. In 1983, he co-founded Reproductive Biology Associates in Atlanta. The clinic team led many advances in IVF, including the first ICSI and first egg freezing pregnancies in the US and the first assisted hatching procedure in the world.

A former national board member of Resolve and SART, Dr. Massey currently serves on the board and advisory panels of several medical organizations. Prior to returning to Georgia and co-founding Servy Massey Fertility Institute, he practiced in Upstate New York at CNY Fertility Centers, a leader in low-cost IVF.

Edouard J. Servy, MD

A native of France, Dr. Edouard J. Servy attended medical school in Bordeaux, specializing in Internal Medicine with a focus on Endocrinology and Metabolic Disease. As a recipient of the highly prized Irene Bernard grant, Dr. Servy came to Augusta in 1969 for a research fellowship in Reproductive Endocrinology at the Medical College of Georgia, under endocrinology pioneers Dr. Robert B. Greenblatt and Dr. Virendra Mahesh. After completing a residency in Obstetrics and Gynecology at the Medical College of Georgia, he established his private practice in Augusta.

Dr. Servy’s lab is responsible for the world’s first human intrauterine insemination and the first in vitro fertilization-embryo transfer at blastocyst stage in the US, as well as the first live birth after cryopreservation at the blastocyst stage following intracytoplasmic sperm injection in the world. Dr. Servy is also a well-respected expert in hysteroscopic and laparoscopic surgery.

The staff

In addition to Drs. Servy and Massey, the Institute offers a skilled team of nurses, lab professionals and other clinical staff in both the Atlanta and Augusta offices. Each staff member is dedicated to providing effective, compassionate care during each patient’s treatment.


Servy Massey Fertility Institute is committed to eliminating hidden costs and unnecessary testing and only recommends assisted reproduction when conventional treatment fails or is not an option. Following a comprehensive diagnostic evaluation, the doctors and clinical team work closely with each patient to determine the most effective, affordable path to fertility.

Treatment Options Include:

  • Oral Medications
  • Surgery
  • Intrauterine Insemination
  • In Vitro Fertilization
  • Intracytoplasmic Sperm Injection (ICSI)
  • Preimplantation Genetic Diagnosis (PGD)
  • Donor Egg


The Servy Massey Fertility Institute is a clear leader in providing high-tech fertility care at an affordable price. The first in vitro fertilization (IVF) cycle is available for $8,940 – as much as a 50 percent discount compared with the national average. It includes blood work, ultrasounds, egg retrieval, embryo transfer and micro manipulation (intra cytoplasmic sperm injection (ICSI) and assisted hatching) when necessary.


(Includes blood work, ultrasounds, retrieval, transfer, ICSI and assisted hatching)

  • IVF Cycle – $8,940
  • Additional Possibilities: Medication $2,500-$5,000
    Cryopreservation and six months of embryo storage – $910


Atlanta, GA
3193 Howell Mill Road, Suite 214
Atlanta, GA 30327
(404) 228-7199

Augusta, GA
812 Chafee Avenue
Augusta, GA 30904
(706) 724-0228